Miss Jones Baking Co. at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Miss Jones Baking Co. specializes in organic baking mixes and frostings, offering products made with simple, real ingredients for a homemade taste.
It’s already on the shelf here, with 7 SKUs across 4 categories. The growth is depth and breadth: 4 categories to widen and 1 new door to enter.
Lead with Frosting, Confetti Pop in Cake Frosting.
Community Market CA stocks cake frosting thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is cake frosting: Community Market CA stocks only 3 there, so Miss Jones Baking Co. Frosting, Confetti Pop stands out rather than blending in.
Community Market CA merchandises 8 of the 9 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin cake frosting shelf as a point of difference.
The full runway
Every category Miss Jones Baking Co. plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
What to bring to expand
Miss Jones Baking Co.’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
