Miss Jones Baking Co. at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Miss Jones Baking Co. specializes in organic baking mixes and frostings, offering products made with simple, real ingredients for a homemade taste.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Lead with Frosting, with Coconut Oil, Organic, Vanilla in Cake Frosting.
Driver's Market stocks cake frosting thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
The more differentiated opening is cake frosting: Driver's Market stocks only 2 there, so Miss Jones Baking Co. Frosting, with Coconut Oil, Organic, Vanilla stands out rather than blending in.
Driver's Market merchandises 6 of the 9 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin cake frosting shelf as a point of difference.
The full runway
Every category Miss Jones Baking Co. plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Miss Jones Baking Co.’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
