Reading the shelf…
Muir Glen is a brand known for its organic tomato products, including a variety of canned and jarred tomatoes, sauces, salsas, and ketchup. Founded in 1991 in California, it emphasizes sustainability and quality, with all tomatoes sourced from local California farms.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
31 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 8 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Muir Glen (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Muir Glen · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Muir Glen in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Muir Glen product in stock, cheapest first.









Bay Area stores already carrying Muir Glenthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Canned Mixed Vegetables, Canned Whole Tomatoes, Pizza Sauce · +2 more
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 42% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
37 storefronts across 18 grocers carry it · tap a pin to open the store.
open here: Canned Crushed Tomatoes, Canned Whole Tomatoes, Pizza Sauce · +2 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Muir Glen sells it elsewhere but has no SKU here.