Muir Glen vs Mutti · Bay Area shelf head-to-head
Muir Glen and Mutti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muir Glen fields the deeper lineup
Muir Glen
Mutti
57
brand power
59
31
products
27
4
categories
4
8
subcategories
7
18
grocers
18
31.2¢
price per oz
44.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muir Glen▭ Mutti
Distribution · 30% of score75·75
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Muir Glen
only Mutti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muir Glen · Mutti
