Muir Glen at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Muir Glen is a brand known for its organic tomato products, including a variety of canned and jarred tomatoes, sauces, salsas, and ketchup.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 5 new doors to enter.
Lead with Organic Tomato Sauce in Canned Tomato Sauce.
Driver's Market stocks canned tomato sauce thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 15 other Bay Area grocers.
The more differentiated opening is canned tomato sauce: Driver's Market stocks only 2 there, so Muir Glen Organic Tomato Sauce stands out rather than blending in.
Driver's Market merchandises 8 of the 9 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 45/100.
enters a thin canned tomato sauce shelf as a point of difference.
The full runway
Every category Muir Glen plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 9 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Muir Glen’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
