Natural Value at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Natural Value is a family-owned company established in 1995, focused on providing natural, organic, and eco-friendly products at affordable prices.
Natural Value isn’t on Falletti Foods’ shelf yet. The opening: 12 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Organic Pinto Beans in Canned Pinto Beans.
Falletti Foods stocks canned pinto beans thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is canned pinto beans: Falletti Foods stocks only 3 there, so Natural Value Organic Pinto Beans stands out rather than blending in.
Falletti Foods merchandises 13 of the 14 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 30/100.
enters a thin canned pinto beans shelf as a point of difference.
The full runway
Every category Natural Value plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Natural Value’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
