Nature's Path at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Nature's Path is a Canadian, family-owned company that specializes in organic breakfast and snack foods.
It’s already on the shelf here, with 22 SKUs across 5 categories. The growth is depth and breadth: 5 categories to widen and 4 new doors to enter.
Lead with Organic Frosted Wildberry Acai Toaster Pastries in Packaged Toaster Pastries.
Sprouts Farmers Market stocks packaged toaster pastries thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Sprouts Farmers Market carries cereal in real depth, 124 SKUs against a fleet median of 56, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is packaged toaster pastries: Sprouts Farmers Market stocks only 10 there, so Nature's Path Organic Frosted Wildberry Acai Toaster Pastries stands out rather than blending in. Lead with the packaged toaster pastries, and position the cereal as a finishing or gift item.
Sprouts Farmers Market merchandises 9 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
enters a thin packaged toaster pastries shelf as a point of difference.
The full runway
Every category Nature's Path plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to expand
Nature's Path’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
