Old El Paso at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Old El Paso isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with 25% Less Sodium Taco Seasoning Mix in Latin And Hispanic Seasoning Mixes.
Pacific Market stocks latin and hispanic seasoning mixes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Pacific Market carries canned soup in real depth, 116 SKUs against a fleet median of 44, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is latin and hispanic seasoning mixes: Pacific Market stocks only 4 there, so Old El Paso 25% Less Sodium Taco Seasoning Mix stands out rather than blending in. Lead with the latin and hispanic seasoning mixes, and position the canned soup as a finishing or gift item.
Pacific Market merchandises 3 of the 4 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 40/100.
enters a thin latin and hispanic seasoning mixes shelf as a point of difference.
The full runway · across 2 stores
Every category Old El Paso plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Old El Paso’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
