One Degree Organic Foods at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
One Degree Organic Foods is a brand dedicated to producing organic, non-GMO cereals, granolas, oats, breads, and flours.
It’s already on the shelf here, with 8 SKUs across 6 categories. The growth is depth and breadth: 5 categories to widen and 3 new doors to enter, replicated across all 2 stores.
Lead with One Degree Gluten-Free Organic Rolled Oats, 80 oz in Rolled Oats.
Berkeley Bowl stocks rolled oats thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries cereal in real depth, 200 SKUs against a fleet median of 56, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Berkeley Bowl merchandises 10 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category One Degree Organic Foods plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in rolled oats. Each dot is a product on the shelf, by its cost per oz (hover for which). One Degree Organic Foods (orange) sits well above the shelf.
What to bring to expand
One Degree Organic Foods’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
