One Degree Organic Foods at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
One Degree Organic Foods is a brand dedicated to producing organic, non-GMO cereals, granolas, oats, breads, and flours.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 6 new doors to enter.
Lead with Sprouted Spelt Flour in Other Flours.
Driver's Market stocks other flours thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is other flours: Driver's Market stocks only 10 there, so One Degree Organic Foods Sprouted Spelt Flour stands out rather than blending in.
Driver's Market merchandises 10 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
enters a thin other flours shelf as a point of difference.
The full runway
Every category One Degree Organic Foods plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in other flours. Each dot is a product on the shelf, by its cost per oz (hover for which). One Degree Organic Foods (orange) sits in line with the shelf.
What to bring to expand
One Degree Organic Foods’ SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
