Progresso at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Progresso is a well-established brand known for its high-quality canned soups and traditional recipes.
It’s already on the shelf here, with 31 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 4 new doors to enter, replicated across all 2 stores.
Lead with Italian Style Bread Crumbs in Bread Crumbs.
Pacific Market stocks bread crumbs thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Pacific Market carries canned soup in real depth, 116 SKUs against a fleet median of 44, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is bread crumbs: Pacific Market stocks only 6 there, so Progresso Italian Style Bread Crumbs stands out rather than blending in. Lead with the bread crumbs, and position the canned soup as a finishing or gift item.
Pacific Market merchandises 6 of the 7 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 30/100.
enters a thin bread crumbs shelf as a point of difference.
The full runway · across 2 stores
Every category Progresso plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 28 of 58 SKUs. Room to widen the line.
On shelf here, but only 3 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in bread crumbs. Each dot is a product on the shelf, by its cost per oz (hover for which). Progresso (orange) sits below the shelf.
What to bring to expand
Progresso’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 31
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
