Raw Farm at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Raw Farm isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 7 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with 16Oz Lightly Salted Raw Butter in Salted Butter.
Pacific Market stocks salted butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Pacific Market carries fruit juice & blends in real depth, 104 SKUs against a fleet median of 39, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is salted butter: Pacific Market stocks only 4 there, so RAW FARM 16Oz Lightly Salted Raw Butter stands out rather than blending in. Lead with the salted butter, and position the fruit juice & blends as a finishing or gift item.
Pacific Market merchandises 7 of the 8 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 70/100.
enters a thin salted butter shelf as a point of difference.
The full runway · across 2 stores
Every category Raw Farm plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in salted butter. Each dot is a product on the shelf, by its cost per oz (hover for which). Raw Farm (orange) sits well above the shelf.
What to bring to land
Raw Farm’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
