San-j at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
San-J is a renowned Japanese food manufacturer with a legacy dating back to 1804, specializing in tamari soy sauce and Asian cooking sauces.
It’s already on the shelf here, with 6 SKUs across 3 categories. The growth is depth and breadth: 1 category to widen and 3 new doors to enter.
Lead with Tamari Gluten Free Soy Sauce in Soy Sauces.
Community Market CA stocks soy sauces thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 12 other Bay Area grocers.
The more differentiated opening is soy sauces: Community Market CA stocks only 11 there, so San-J Tamari Gluten Free Soy Sauce stands out rather than blending in.
Community Market CA merchandises 7 of the 9 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 45/100.
enters a thin soy sauces shelf as a point of difference.
The full runway
Every category San-j plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 11 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in soy sauces. Each dot is a product on the shelf, by its cost per fl oz (hover for which). San-j (orange) sits in line with the shelf.
What to bring to expand
San-j’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
