Reading the shelf…
Stonyfield Organic is a prominent American brand known for its organic dairy products, including yogurts, smoothies, milk, and cream. Founded in 1983 in New Hampshire, the company originated as a nonprofit organic farming school and has since evolved into a leader in the organic dairy market, emphasizing sustainable practices and sourcing from organic family farms.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 16 of 24 Bay Area grocers. how many stores stock the brand.
37 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 7 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Stonyfield Organic (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Stonyfield Organic · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Stonyfield Organic in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Stonyfield Organic product in stock, cheapest first.












Bay Area stores already carrying Stonyfield Organicthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 65% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
42 storefronts across 16 grocers carry it · tap a pin to open the store.
open here: Baby Snacks, Frozen Yogurt, Greek & Icelandic Yogurt · +1 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Stonyfield Organic sells it elsewhere but has no SKU here.