Sun Tropics at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Sun Tropics is a Filipino-American family-owned company that specializes in tropical fruit-based snacks and beverages.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 4 new doors to enter.
Lead with Rice Pudding, Original in Pudding Snacks.
Community Market CA stocks pudding snacks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is pudding snacks: Community Market CA stocks only 5 there, so Sun Tropics Rice Pudding, Original stands out rather than blending in.
Community Market CA merchandises 7 of the 7 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 45/100.
enters a thin pudding snacks shelf as a point of difference.
The full runway
Every category Sun Tropics plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in pudding snacks. Each dot is a product on the shelf, by its cost per oz (hover for which). Sun Tropics (orange) sits below the shelf.
What to bring to expand
Sun Tropics’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
