Reading the shelf…
Swanson's runs 27 products across 3 categories, stocked in 11 of 24 Bay Area grocers. Its biggest footprint is broth & stock, at 10% of the shelf. A mid-tier presence · Brand Power 53/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
27 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Swanson's (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Swanson's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Swanson's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Swanson's product in stock, cheapest first.



























Bay Area grocers where neither the digital catalog nor our shelf photos show Swanson's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Swanson's 33% Less Sodium Chicken Broth · its most-distributed SKU (9 doors) in Chicken Broth, the biggest opening. The closest open door is Luke's Local · 4 rivals already on that shelf.
~9% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 9% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
24 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: pacific foods, kettle & fire, aneto
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Swanson'sthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Beef Broth, Chicken Broth, Vegetable Broth
open here: Beef Broth, Vegetable Broth
open here: Vegetable Broth
open here: Vegetable Broth
open here: Canned Chicken
open here: Vegetable Broth
open = the store meaningfully carries that category (real depth, not a token SKU) and Swanson's sells it elsewhere but has no SKU here.