Swanson's vs Pacific Foods · Bay Area shelf head-to-head
Swanson's and Pacific Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacific Foods carries more Brand PowerPacific Foods is in more Bay Area grocersPacific Foods fields the deeper lineupPacific Foods sits further up the premium end
Swanson's
Pacific Foods
51
brand power
69
27
products
93
3
categories
12
4
subcategories
18
11
grocers
19
28.6¢
price per oz
36.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swanson's▭ Pacific Foods
Distribution · 30% of score46·79
S
carried in 11 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swanson's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Swanson's · 0
no exclusive doors — everywhere Swanson's is, Pacific Foods is too.
only Pacific Foods · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swanson's · Pacific Foods
