the gfb
The GFB, known as The Gluten Free Brothers, offers a diverse range of snacks that cater to various dietary needs. Its products, including cookie bites, protein bars, and energy balls, are crafted to be gluten-free and often vegan, with many options being nut-free and allergen-friendly. The brand emphasizes plant-based protein and uses wholesome ingredients like organic brown rice syrup, dates, and flaxseed to deliver satisfying snacks for those seeking nutritious, on-the-go options.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 8 of 24 Bay Area grocers. how many stores stock the brand.
18 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are The Gfb (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as The Gfb · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to The Gfb in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full The Gfb lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find The Gfb · Bay Area
11 storefronts across 8 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no The Gfb in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show The Gfb· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with The GFB Chocolate Cherry Almond Bites · its most-distributed SKU (3 doors) in Chocolate Candies, the biggest opening. The closest open door is Andronico's Community Markets · 4 rivals already on that shelf.
