The Gfb vs Navitas Organics · Bay Area shelf head-to-head
The Gfb and Navitas Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Navitas Organics carries more Brand PowerNavitas Organics is in more Bay Area grocersNavitas Organics fields the deeper lineupNavitas Organics sits further up the premium end
The Gfb
Navitas Organics
36
brand power
57
18
products
27
3
categories
11
3
subcategories
14
8
grocers
14
$1.40
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Gfb▭ Navitas Organics
Distribution · 30% of score33·58
T
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Gfb
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Gfb · 2
only Navitas Organics · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Gfb · Navitas Organics
