toby's
Toby's is a brand specializing in handcrafted salad dressings, dips, and spreads, known for using simple, wholesome ingredients. Their products are made in small batches with locally sourced dairy, offering a range of flavors from classic ranch to spicy jalapeño ranch. Toby's emphasizes quality and taste, ensuring their offerings are free from MSG, preservatives, and artificial flavors.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Toby's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Toby's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Toby's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Toby's product in stock, cheapest first.
Sold at
Find Toby's online
Where to find Toby's · Bay Area
19 storefronts across 10 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Toby's in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Toby's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Toby's Ranch Dressing & Dip · its most-distributed SKU (8 doors) in Ranch Dressing, the biggest opening. The closest open door is Andronico's Community Markets · 5 rivals already on that shelf.
