Udi's at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 7 new doors to enter, replicated across all 2 stores.
Lead with Thin-Sliced Whole Grain Gluten Free Bread in Other Breads.
Pacific Market stocks other breads thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
Pacific Market carries frozen pizzas in real depth, 43 SKUs against a fleet median of 20.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is other breads: Pacific Market stocks only 13 there, so Udi's Thin-Sliced Whole Grain Gluten Free Bread stands out rather than blending in. Lead with the other breads, and position the frozen pizzas as a finishing or gift item.
Pacific Market merchandises 9 of the 12 categories the brand sells.
vegan against the store's assortment lean.
brand excitement 55/100.
enters a thin other breads shelf as a point of difference.
The full runway · across 2 stores
Every category Udi's plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in other breads. Each dot is a product on the shelf, by its cost per oz (hover for which). Udi's (orange) sits well above the shelf.
What to bring to expand
Udi's’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
