wildwood
Wildwood is a brand that specializes in organic, plant-based food products, particularly known for its diverse tofu offerings. Founded in 1978 in San Francisco, California, the brand emphasizes transparency and quality in its products, which are sourced from both domestic and carefully inspected Chinese organic soybean farms.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~43% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 32% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Wildwood (full bar = 100% of the shelf), grouped by department.
The lineup
every Wildwood product in stock, cheapest first.
