Wildwood vs Hodo · Bay Area shelf head-to-head
Wildwood and Hodo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hodo carries more Brand PowerWildwood is in more Bay Area grocersHodo fields the deeper lineupHodo sits further up the premium end
Wildwood
Hodo
52
brand power
57
15
products
19
5
categories
6
5
subcategories
7
18
grocers
17
66.4¢
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wildwood▭ Hodo
Distribution · 30% of score75·71
W
carried in 18 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wildwood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wildwood · Hodo
