Wildwood vs House Foods · Bay Area shelf head-to-head
Wildwood and House Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildwood carries more Brand PowerWildwood is in more Bay Area grocersHouse Foods fields the deeper lineupWildwood sits further up the premium end
Wildwood
House Foods
52
brand power
46
15
products
20
5
categories
7
18
grocers
8
66.4¢
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wildwood▭ House Foods
Distribution · 30% of score75·33
W
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wildwood
only House Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wildwood · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wildwood · House Foods
