1st Phorm vs Epic · Bay Area shelf head-to-head
1st Phorm and Epic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Epic carries more Brand PowerEpic is in more Bay Area grocersEpic fields the deeper lineup
1st Phorm
Epic
24
brand power
66
9
products
39
3
categories
8
2
grocers
15
$13.84
avg price
$6.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 1st Phorm▭ Epic
Distribution · 30% of score8·63
1
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 1st Phorm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 1st Phorm · 0
no exclusive doors — everywhere 1st Phorm is, Epic is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 1st Phorm · Epic
