A Taste Of Thai vs Knorr · Bay Area shelf head-to-head
A Taste Of Thai and Knorr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Knorr carries more Brand PowerKnorr is in more Bay Area grocersKnorr fields the deeper lineupKnorr sits further up the premium end
A Taste Of Thai
Knorr
21
brand power
54
12
products
39
10
categories
5
11
subcategories
6
8
grocers
13
72.9¢
price per oz
$1.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A Taste Of Thai▭ Knorr
Distribution · 30% of score33·54
A
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A Taste Of Thai
only Knorr
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only A Taste Of Thai · 3
only Knorr · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: A Taste Of Thai · Knorr