A Taste Of Thai vs Thai Kitchen · Bay Area shelf head-to-head
A Taste Of Thai and Thai Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thai Kitchen carries more Brand PowerThai Kitchen is in more Bay Area grocersThai Kitchen fields the deeper lineupThai Kitchen sits further up the premium end
A Taste Of Thai
Thai Kitchen
21
brand power
61
12
products
20
10
categories
8
11
subcategories
11
8
grocers
20
72.9¢
price per oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A Taste Of Thai▭ Thai Kitchen
Distribution · 30% of score33·83
A
T
carried in 8 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score63·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A Taste Of Thai
only Thai Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A Taste Of Thai · 1
only Thai Kitchen · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A Taste Of Thai · Thai Kitchen
