Afia vs Healthy Choice · Bay Area shelf head-to-head
Afia and Healthy Choice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Healthy Choice carries more Brand PowerHealthy Choice fields the deeper lineupAfia sits further up the premium end
Afia
Healthy Choice
34
brand power
50
8
products
39
4
categories
6
8
grocers
8
86.5¢
price per oz
53.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Afia▭ Healthy Choice
Distribution · 30% of score33·33
A
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Afia
only Healthy Choice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Healthy Choice · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Afia · Healthy Choice
