Aidells vs Amylu · Bay Area shelf head-to-head
Aidells and Amylu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amylu carries more Brand PowerAidells is in more Bay Area grocersAmylu fields the deeper lineup
Aidells
Amylu
44
brand power
50
18
products
28
2
categories
9
6
subcategories
10
15
grocers
6
33.8¢
price per oz
31.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aidells▭ Amylu
Distribution · 30% of score63·25
A
carried in 15 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aidells
no top category Amylu doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aidells · Amylu
