Ajinomoto vs Feel Good Foods · Bay Area shelf head-to-head
Ajinomoto and Feel Good Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feel Good Foods carries more Brand PowerFeel Good Foods is in more Bay Area grocersFeel Good Foods fields the deeper lineupFeel Good Foods sits further up the premium end
Ajinomoto
Feel Good Foods
27
brand power
51
9
products
19
4
categories
7
5
subcategories
8
6
grocers
12
$12.28
avg price
$9.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ajinomoto▭ Feel Good Foods
Distribution · 30% of score25·50
A
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ajinomoto
only Feel Good Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ajinomoto · 3
only Feel Good Foods · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ajinomoto · Feel Good Foods