Alden’s Organic vs Favorite Day · Bay Area shelf head-to-head
Alden’s Organic and Favorite Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alden’s Organic carries more Brand PowerAlden’s Organic is in more Bay Area grocersFavorite Day fields the deeper lineup
Alden’s Organic
Favorite Day
51
brand power
46
39
products
58
4
categories
14
6
subcategories
25
15
grocers
1
$10.31
avg price
$5.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alden’s Organic▭ Favorite Day
Distribution · 30% of score63·4
F
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts3 vs 3 SKUs
only Alden’s Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alden’s Organic · Favorite Day