Aleia's vs Roland Foods · Bay Area shelf head-to-head
Aleia's and Roland Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Roland Foods carries more Brand PowerRoland Foods is in more Bay Area grocersRoland Foods fields the deeper lineup
Aleia's
Roland Foods
20
brand power
51
4
products
56
2
categories
19
2
subcategories
32
10
grocers
11
83.4¢
price per oz
78.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aleia's▭ Roland Foods
Distribution · 30% of score42·46
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aleia's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Aleia's · 2
only Roland Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aleia's · Roland Foods