Alexandre Family Farm vs Meyenberg · Bay Area shelf head-to-head
Alexandre Family Farm and Meyenberg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alexandre Family Farm carries more Brand PowerAlexandre Family Farm is in more Bay Area grocers
Alexandre Family Farm
Meyenberg
53
brand power
45
14
products
12
7
categories
5
8
subcategories
6
17
grocers
15
33.1¢
price per fl oz
28.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alexandre Family Farm▭ Meyenberg
Distribution · 30% of score71·63
carried in 17 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream3 vs 5 SKUs
1% of shelf
only Alexandre Family Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alexandre Family Farm · Meyenberg
