Al'fez vs Mccormick · Bay Area shelf head-to-head
Al'fez and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineup
Al'fez
Mccormick
15
brand power
66
4
products
209
2
categories
16
2
subcategories
60
1
grocers
13
$5.84
avg price
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Al'fez▭ Mccormick
Distribution · 30% of score4·54
A
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Al'fez
no top category Mccormick doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Al'fez · 0
no exclusive doors — everywhere Al'fez is, Mccormick is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Al'fez · Mccormick