Alteya Organics vs Heritage Store · Bay Area shelf head-to-head
Alteya Organics and Heritage Store, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heritage Store carries more Brand PowerHeritage Store is in more Bay Area grocersHeritage Store fields the deeper lineupAlteya Organics sits further up the premium end
Alteya Organics
Heritage Store
30
brand power
46
9
products
19
3
categories
7
7
subcategories
11
1
grocers
4
$11.61
price per fl oz
$6.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alteya Organics▭ Heritage Store
Distribution · 30% of score4·17
A
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alteya Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alteya Organics · 0
no exclusive doors — everywhere Alteya Organics is, Heritage Store is too.
only Heritage Store · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alteya Organics · Heritage Store
