Amylu vs Caggiano · Bay Area shelf head-to-head
Amylu and Caggiano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amylu carries more Brand PowerAmylu is in more Bay Area grocersAmylu fields the deeper lineup
Amylu
Caggiano
50
brand power
22
28
products
5
9
categories
1
10
subcategories
3
6
grocers
1
$9.35
avg price
$11.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amylu▭ Caggiano
Distribution · 30% of score25·4
C
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score90·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amylu
only Caggiano
no top category Amylu doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Caggiano · 0
no exclusive doors — everywhere Caggiano is, Amylu is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amylu · Caggiano