Amy's vs Feel Good Foods · Bay Area shelf head-to-head
Amy's and Feel Good Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feel Good Foods carries more Brand PowerFeel Good Foods is in more Bay Area grocersFeel Good Foods fields the deeper lineup
Amy's
Feel Good Foods
26
brand power
51
10
products
19
3
categories
7
1
grocers
12
$8.11
avg price
$9.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy's▭ Feel Good Foods
Distribution · 30% of score4·50
A
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy's
only Feel Good Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amy's · 0
no exclusive doors — everywhere Amy's is, Feel Good Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy's · Feel Good Foods
