Andalou Naturals vs Nutribiotic · Bay Area shelf head-to-head
Andalou Naturals and Nutribiotic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Andalou Naturals carries more Brand PowerAndalou Naturals is in more Bay Area grocersAndalou Naturals fields the deeper lineupAndalou Naturals sits further up the premium end
Andalou Naturals
Nutribiotic
46
brand power
40
52
products
15
5
categories
5
14
subcategories
7
3
grocers
2
$4.00
price per fl oz
$3.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Andalou Naturals▭ Nutribiotic
Distribution · 30% of score13·8
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Hair Care13 vs 1 SKUs
3% of shelf
only Andalou Naturals
only Nutribiotic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Andalou Naturals · 1
only Nutribiotic · 0
no exclusive doors — everywhere Nutribiotic is, Andalou Naturals is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Andalou Naturals · Nutribiotic
