Andalou Naturals vs Shikai · Bay Area shelf head-to-head
Andalou Naturals and Shikai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shikai is in more Bay Area grocersAndalou Naturals fields the deeper lineup
Andalou Naturals
Shikai
46
brand power
47
52
products
40
5
categories
5
14
subcategories
9
3
grocers
4
$4.00
price per fl oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Andalou Naturals▭ Shikai
Distribution · 30% of score13·17
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Hair Care13 vs 18 SKUs
only Andalou Naturals
only Shikai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Andalou Naturals · 0
no exclusive doors — everywhere Andalou Naturals is, Shikai is too.
only Shikai · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Andalou Naturals · Shikai
