Andalou Naturals vs Sukin · Bay Area shelf head-to-head
Andalou Naturals and Sukin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Andalou Naturals carries more Brand PowerAndalou Naturals fields the deeper lineupAndalou Naturals sits further up the premium end
Andalou Naturals
Sukin
46
brand power
33
52
products
14
5
categories
4
14
subcategories
8
3
grocers
3
$4.00
price per fl oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Andalou Naturals▭ Sukin
Distribution · 30% of score13·13
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Hair Care13 vs 7 SKUs
only Andalou Naturals
only Sukin
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Andalou Naturals · 1
only Sukin · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Andalou Naturals · Sukin
