Annie Chun's vs Dragonfly · Bay Area shelf head-to-head
Annie Chun's and Dragonfly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dragonfly carries more Brand PowerAnnie Chun's is in more Bay Area grocersDragonfly fields the deeper lineupAnnie Chun's sits further up the premium end
Annie Chun's
Dragonfly
29
brand power
54
22
products
34
5
categories
17
7
subcategories
17
9
grocers
2
$5.29
avg price
$5.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie Chun's▭ Dragonfly
Distribution · 30% of score38·8
D
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals1 vs 1 SKUs
only Annie Chun's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie Chun's · Dragonfly
