Annie's vs Tarall'oro · Bay Area shelf head-to-head
Annie's and Tarall'oro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupAnnie's sits further up the premium end
Annie's
Tarall'oro
73
brand power
12
130
products
3
21
categories
1
21
grocers
2
$6.84
avg price
$3.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie's▭ Tarall'oro
Distribution · 30% of score88·8
T
carried in 21 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Annie's
only Tarall'oro
no top category Annie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie's · Tarall'oro