Applegate vs Bar-s · Bay Area shelf head-to-head
Applegate and Bar-s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Applegate
Bar-s
72
brand power
21
111
products
7
18
categories
3
21
subcategories
4
20
grocers
3
$10.49
avg price
$7.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ Bar-s
Distribution · 30% of score83·13
B
carried in 20 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Applegate
only Bar-s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · Bar-s