Applegate vs Jones Dairy Farm · Bay Area shelf head-to-head
Applegate and Jones Dairy Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupApplegate sits further up the premium end
Applegate
Jones Dairy Farm
72
brand power
40
111
products
13
18
categories
4
21
subcategories
6
20
grocers
11
$1.92
price per item
56.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ Jones Dairy Farm
Distribution · 30% of score83·46
carried in 20 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats27 vs 3 SKUs
6% of shelf
only Applegate
only Jones Dairy Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Applegate · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · Jones Dairy Farm
