Artisana vs Wilderness Poets · Bay Area shelf head-to-head
Artisana and Wilderness Poets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artisana carries more Brand PowerArtisana is in more Bay Area grocersWilderness Poets sits further up the premium end
Artisana
Wilderness Poets
47
brand power
36
15
products
16
6
categories
9
8
subcategories
12
13
grocers
3
$1.59
price per oz
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artisana▭ Wilderness Poets
Distribution · 30% of score54·13
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artisana
only Wilderness Poets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artisana · Wilderness Poets
