Assi vs Woodstock · Bay Area shelf head-to-head
Assi and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woodstock carries more Brand PowerWoodstock is in more Bay Area grocersWoodstock fields the deeper lineup
Assi
Woodstock
20
brand power
64
5
products
138
4
categories
25
4
subcategories
38
1
grocers
16
$6.17
avg price
$8.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Assi▭ Woodstock
Distribution · 30% of score4·67
A
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Assi · 0
no exclusive doors — everywhere Assi is, Woodstock is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Assi · Woodstock