Aunt Nettie's vs Mollie's · Bay Area shelf head-to-head
Aunt Nettie's and Mollie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie's carries more Brand PowerMollie's is in more Bay Area grocersMollie's fields the deeper lineup
Aunt Nettie's
Mollie's
12
brand power
48
2
products
83
2
categories
27
2
subcategories
41
1
grocers
2
$14.74
avg price
$15.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aunt Nettie's▭ Mollie's
Distribution · 30% of score4·8
M
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aunt Nettie's
no top category Mollie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Aunt Nettie's · 1
only Mollie's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aunt Nettie's · Mollie's