AURORA vs Sunridge Farms · Bay Area shelf head-to-head
AURORA and Sunridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerSunridge Farms is in more Bay Area grocersSunridge Farms fields the deeper lineup
AURORA
Sunridge Farms
18
brand power
59
5
products
180
2
categories
17
5
subcategories
39
2
grocers
11
$15.55
avg price
$8.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ AURORA▭ Sunridge Farms
Distribution · 30% of score8·46
A
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Nuts1 vs 49 SKUs
A
only AURORA
no top category Sunridge Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only AURORA · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: AURORA · Sunridge Farms
