Bakerly vs Starter Bakery · Bay Area shelf head-to-head
Bakerly and Starter Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starter Bakery carries more Brand PowerBakerly is in more Bay Area grocersStarter Bakery fields the deeper lineupStarter Bakery sits further up the premium end
Bakerly
Starter Bakery
45
brand power
51
23
products
36
5
categories
7
7
subcategories
14
11
grocers
8
46.8¢
price per oz
42.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bakerly▭ Starter Bakery
Distribution · 30% of score46·33
carried in 11 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bakerly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Starter Bakery · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bakerly · Starter Bakery
