Bar-s vs Applegate · Bay Area shelf head-to-head
Bar-s and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Bar-s
Applegate
21
brand power
72
7
products
111
3
categories
18
4
subcategories
21
3
grocers
20
$7.84
avg price
$10.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bar-s▭ Applegate
Distribution · 30% of score13·83
B
carried in 3 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bar-s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bar-s · 0
no exclusive doors — everywhere Bar-s is, Applegate is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bar-s · Applegate